In a highly competitive industry such as real estate, it is important to always be on the lookout for effective ways to get ahead. There may be a shift in online marketing as property hunters are now searching for available investments through the web.
Nonetheless, real estate signs remain to be one of the most effective ways to generate leads and spark interest in Houston, TX.
Types of Real Estate Custom Signs
One of the primary things to consider when designing real estate signs is the type of listing. Is it a commercial or residential property? This can affect the size and type of sign, with commercial listings requiring larger sizes with more details and graphics.
There are different styles available, depending on your sign requirements. Here are a few popular ones:
- A-Frames – portable sandwich boards that can conveniently be moved around and reused
- H-Frames – wire framed real estate yard signs that are great for temporary use
- Inverted L-Frames – or colonial posts, popularly used for residential listings
- Banners – tall, eye-catching signs perfect for catching attention from a distance
How to Make an Impact with Real Estate Markers
We’ve established that there are plenty of options available for custom real estate yard signs. Now let’s find out what makes an impactful sign. Since not all signs are created equal, it is important to choose strategies that make yours stand out.
Highlight Your Brand
When you are working within a saturated market such as real estate, it is important to be identified as an individual. This is where branding comes in.
Highlight your uniqueness through your real estate yard signs. This allows clients to differentiate you from the rest. Additionally, branding creates a perception that you are a trustworthy agency. This is particularly crucial when handling big investments such as real estate.
Catching the attention of potential buyers happens in the few seconds that they catch a glimpse of your sign. Make these few seconds count by making sure that your sign is clutter-free and readable even from a distance.
Overwhelming your sign with too many details and graphics tends to lose viewers’ interest. Keep it short and simple, with only a few pieces of key information such as your company name and contact details.
A catchy tagline or a call-to-action is a great way to create viewer interest. It makes your sign memorable to the point that even those not in the market to buy will be curious about your property listings.
Get Noticed in Houston, TX
Do you need custom real estate yard signs or banners to get noticed in your area? Our team at Vital Sign Solutions are experts at knowing the best ways to catch the attention of your local market. Our full-service sign company can help design, produce, and install signs that will surely get you ahead in the real estate industry.