Last year, Vital Sign Solutions, a Texan firm that makes custom vinyl wraps was commissioned by Team Gillman Chevrolet. Following the recent acquisition of Houston Classic Chevrolet by Team Gillman, their fleet branding needed to be redone. They approached us to ensure that their box trucks, vans, and F150 trucks had been transformed through fresh and captivating fleet wraps designed to represent the new identity of their brand. This case study reveals the challenges, solutions, and impressive results achieved from this project, which highlights our expertise in truck wraps and vehicle wraps for trucks.
The Challange
Team Gillman was faced with the urgent task of rebranding its entire service fleet after it acquired Houston Classic Chevrolet. The fleet included various types such as box trucks, vans, and F150 trucks. It was necessary to make professional vehicle wraps that would showcase the new Team Gillman branding; this exercise also required the rebranding to be done quickly, so as not to interfere with their service operations.
Key Challenges
- Creating a design that was consistent with Team Gillman Chevrolet’s fresh brand identity.
- Designing a wrap and design flexible enough to be applied to various kinds of vehicles.
- Keeping in mind the fact that all wraps had to be fitted within a short period to have the fleet on-road at the earliest time possible.
The Solution
Vital Sign Solutions came to this project with a detailed plan on how they would handle each of the challenges. Here is how we executed the rebranding project:
- Custom Vinyl Wraps Design
We worked closely with Team Gillman Chevrolet’s design team to come up with a seamless design that looked good and was aligned with their new brand guidelines. We made sure that the design could be easily adapted across different vehicle types, achieving consistency of expression and brand recognition. - Comprehensive Fleet Wraps
For durability and to give each vehicle wrap a professional look, we used high-quality vinyl materials. Our custom vinyl wraps were designed to withstand Houston climate to guarantee longevity while maintaining their vibrancy over time. - Efficient Installation Process
Since it was important for us to minimize the downtime of Team Gillman Chevrolet’s fleet, our installation process was streamlined. In installing wraps on all fleet vehicles, including truck vehicle wraps, vans, and F150 trucks, our experienced technicians worked diligently. The dealership had been well-coordinated throughout, ensuring that the installation schedule did not conflict with their operational requirements at any point.
Impact and Results
The rebranding project for Team Gillman Chevrolet’s fleet was a resounding success. Here are some of the key impacts and results:
- Enhanced Brand Visibility
The improved vehicle wraps did much to enhance Team Gillman Chevrolet’s presence all over Houston. They were designed professionally to ensure that their service vehicles did not look like just any other on the road, advertising their brand effectively. - Increased Customer Recognition
Customers could easily tell that Team Gillman Chevrolet had updated the car wraps on their service vehicles. This not only helped to build their brand image but also foster trust and familiarity. - Improved Fleet Aesthetics
Quality, custom vinyl wraps gave each vehicle in the fleet an amazing appearance. The company’s image benefits from this transformation by proving a sense of professionalism and attention to detail. - Efficient Turnaround
Notwithstanding time constraints, we completed the project within the deadline. Our installation process was efficient, which minimized any downtime for Team Gillman Chevrolet’s fleet.
Conclusion
The collaboration between Team Gillman Chevrolet and Vital Sign Solutions resulted in a successful fleet rebranding that met all the client’s needs and expectations. By providing top-notch signage solutions, we helped Team Gillman Chevrolet enhance their brand visibility and customer recognition.
This case study highlights our commitment to delivering high-quality, professional truck wraps and vehicle wraps in Houston, Texas. At Vital Sign Solutions, we take pride in our ability to transform vehicle fleets with custom vinyl wraps that not only meet but exceed our client’s branding needs. If you’re looking to enhance your fleet’s appearance and boost your brand presence, contact us today to learn more about our comprehensive wrapping services.
